Strategy Maps

Strategy Maps
By:Robert S. Kaplan,David P. Norton
Published on 2004 by Harvard Business Press

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Strategy Maps takes readers to the next level of precision in strategy implementation Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton’s ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. Offers a visual cause-and-effect explanation of what’s working and what doesn’t in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.

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